Blog | Burney Wealth Management

Term vs. Permanent Life Insurance and Why We're Not in a Bubble | Ep 21

Written by Andy Pratt, CFA, CAIA | 11.7.2025

Watch or listen to the episode below:

Halloween candy power rankings opened the episode. Andy rediscovers 100 Grand every year (the wrapper makes it look terrible, but it's actually incredible). Adam goes for Snickers minis. Both agree the post-Halloween parent tax makes trick-or-treating worthwhile.

Then they dove into two topics generating consistent client questions: life insurance strategy and whether we're in a market bubble.

Life Insurance Without the Complexity

Life insurance exists for one specific purpose: protecting your loved ones in the event of your early death. This becomes really important when you have dependents, a mortgage, or other obligations you want completely taken care of if you pass.

When you're young, your need for life insurance is highest. One spouse might earn more than the other. You want to put kids through college. You might have a large mortgage balance. Life insurance early on matters.

Term insurance accomplishes this in the simplest way possible. You buy pure life insurance coverage for a set term. When you're young, it's incredibly cheap. If you pass away during that term, your family gets the payout. If you outlive the term, great - then you didn't need to use the coverage.

The downside: at the end of the term, you don't get any money back. Whatever you paid stays with the insurance company. But that's the trade off for keeping costs low and coverage straightforward.

Laddering to Control Costs

Here's a strategy most people don't realize they can use: ladder multiple term life policies at different amounts to match your obligations.

Say your kids are 10 years from college. Get a 15-year term policy to cover tuition. Get a 20-year term policy to cover the back part of your mortgage. Get a 30-year term policy that stretches closer to retirement.

This way you end up spending less overall while maintaining higher protection during the years you need it most. Your need for life insurance theoretically goes down as you get older and accumulate assets.

The Permanent Life Insurance Pitch

Permanent life insurance gets way more complicated. These policies combine death benefit coverage with an investment component. You pay higher premiums, but cash value accrues inside the policy that you can potentially borrow against or draw from.

This is where you see TikTok videos about "being your own bank" and using permanent insurance as a retirement funding vehicle. The social media hype (and before that, the blog world hype) gave permanent insurance a reputation problem.

But it's not black or white. The pool of people who should consider permanent insurance is just more limited. These policies cost more. The investment outlook is often less optimal than investing in liquid vehicles outside an insurance policy because you have fewer costs dragging against performance.

For special needs planning or significant future estate tax liabilities, permanent policies can work. But those situations describe a narrow group, not the general population.

Buy Term, Invest the Difference

Here's the math that matters: a permanent life insurance policy might cost $3,000 per month in premiums. A comparable term policy might cost $50 per month.

Take that $2,950 delta and invest it yourself with much lower expenses and zero restrictions. Over time, that pool of money will likely grow to something more significant. You maintain flexibility to use it however circumstances change.

Life insurance payouts are tax-free, which is attractive. But brokerage accounts get a stepped-up basis at death. There are other planning strategies that provide tax benefits without locking money inside insurance policies.

For most people, in 9 out of 10 cases, term insurance makes the most sense. Just get whatever coverage you need for the period you need it, keep costs low, and invest savings elsewhere.

The Bubble Question Everyone Keeps Asking

The second half of the episode tackles bubble fears. This question keeps coming up in client meetings, webinars, and emails. People look at markets making all-time highs while headlines scream about government shutdowns, tariffs, and geopolitical strife.

That cognitive dissonance creates worry. Portfolio balances have never been higher, but it feels like there's constant unease about where things are heading.

Andy pulled up charts to paint a different picture. The April selloff was sharp - the market fell quickly during the tariff changes. But it also recovered quickly and got back to break even.

Now we're about 80 days into the post-recovery phase where the market continues setting new all-time highs. When you compare this to other recent 15%+ drops, this recovery is actually fairly young. There's plenty of reason to think it can last longer, both in terms of duration and magnitude.

Profitability Changes Everything

The comparison everyone makes: Cisco in 2000 versus Nvidia today. Both dominant companies in transformative technology eras. Both seeing incredible stock price appreciation.

The critical difference shows up in the data. Cisco's stock price in 2000 was far outstripping analyst expectations for forward earnings. There was massive disparity between price and fundamentals.

Nvidia today? Analyst expectations for forward earnings track closely with the stock price. Analysts keep raising their projections because Nvidia keeps hitting (and exceeding) expectations for earnings per share.

Back in the dot-com era, companies weren't making money. It was all promise and hype. Today's AI boom has hype too, but it also has actual profits backing up the valuations.

Earnings Growth Across Sectors

This isn't just about seven tech stocks. Trailing earnings growth across most sectors in the S&P 500 is well above trend. Forward earnings growth expectations are rising.

Yes, the Magnificent Seven have delivered especially strong results. But profitability across the board looks good. These are simply exceptional companies generating exceptional returns.

When you look at Magnificent Seven profitability specifically, it's taken off. These aren't speculative bets on future potential. They're printing money right now.

Sentiment Matters

Here's another clue: this isn't a bubble: everyone asking about bubbles. In actual bubbles, sentiment is euphoric. People at cocktail parties brag about their dot-com holdings. Retail traders call their advisors demanding more exposure to hot stocks.

That's not happening. Conversations tend toward "should I be concerned?" rather than "load me up on more Mag Seven." When people are worried about a bubble, that's evidence we might not be in one. The point of being in a bubble is you don't know you're in one.

Could this morph into something problematic? Sure. But right now, with earnings strong, companies delivering results, and people asking cautious questions rather than making reckless bets, the dynamics look different from past bubbles.

Year-End Patterns

Seasonality offers one more interesting data point. September is historically the weakest month for stocks (down about 0.5% on average). This year? The S&P gained 3% in September.

October, November, and December historically show strong returns. November is actually the best month of the year on average. People talk about the Santa Rally, but maybe we should call it the Turkey Rally.

Historically, in really strong years like this one, stocks rarely peak in September or October. They almost always peak in December. Could be FOMO from investors watching markets climb all year. Could be portfolio managers wanting to juice year-end returns. Could be rebalancing into more aggressive postures for the next year.

Or it could just be momentum. Gains build on gains until they don't.

Still Betting on America

The US economy and stock market have faced serious headwinds over the last 15 years. COVID, inflation, trade wars, geopolitical tensions. But the engine keeps marching forward.

International diversification is finally working too. Other regions are delivering strong returns this year. It doesn't have to be either-or. US and international stocks can both perform.

But until proven otherwise, betting on the US stock market makes sense. Corrections will happen (they always do, about once per year on average). Bear markets will come (every five years or so). We just don't know what will trigger the next one.

Right now, with earnings growing, inflation declining, and rates coming down slowly, the market being where it is makes perfect sense. Not a bubble. Just companies making money and the market reflecting that reality.

Listen to the full conversation on Long Story Short: